Lincoln Industries’ consolidation of the Khrome Werks manufacturing and distribution center into the Nebraska campus, in addition to a direct to dealer shipping strategy, represents a continued commitment towards improving the customer experience within its branded products.
Corey Petersen, Vice President of Operations, elaborates on the benefits: “The manufacturing consolidation has enabled us to establish the right levels of inventory, allowing us to pack and ship in a substantially reduced timeframe. Originally targeting a 10-day lead time, we’re now on the path to achieving a 2-day lead time to our customers. We’re continuously looking for ways to innovate and improve our service.”
This consolidation into a single-focused operation is just the latest of several ongoing investments in our branded products. Additional dedicated CNC machine centers as well as vertically integrating certain manufacturing operations have contributed to improved customer delivery.
“The decision to vertically integrate systems, muffler cans, tips, polishing, and finishing, is something unique to the Khrome Werks brand. Our manufacturing strength combined with our customer focus is a competitive advantage,” shared Jeff Derge, Director of Branded Products.
This commitment is echoed in the words of Tracey Smith, Parts Manager at Mancuso Harley-Davidson, who says, “I choose to carry Khrome Werks products in my parts department for not only the product quality but also the direct relationship I have with my rep. Since I started dealing directly with Khrome Werks, I know I can call my rep anytime, and he’s ready and willing to help me meet or exceed customer expectations—even if it’s after-hours for him. One example is when I called him at 6:30 pm on a Saturday to check stock on a new exhaust system a customer in-store was asking about. He took the call and arranged for it to ship the next business day. This is the level of customer service I strive to offer my own customers, and it’s crucial for me to receive the same from my vendors.”
This strategic enhancement aligns with the overarching vision for Khrome Werks and Lincoln Industries. Schmid adds, “Viewing our branded products as a vital avenue for growth, this initiative was a crucial step in positioning Khrome Werks as a frontrunner in the aftermarket motorcycle industry, enabling us to hold our own against major players in the industry.”
At the foundation of Khrome Werks success are partnerships with our customers and dealers. By providing an exceptional level of service that dealers like Tracey Smith can rely on, we continue to earn their trust and prove our differentiated value to the customers.
